Black Friday 2023

This Black Friday campaign produced the single highest number of new digital clients acquired in any day in 2023, and the highest day of acquisition in 19 months (since May 2022). We acquired more digital clients in the first 4 days of that week than in any single week since the end of June 2023. We also had our best day on Meta all year by a long shot – 55% higher than our previous best day — with the paid ads for this campaign.