Season:  Fall 2024

Challenge: Black Friday fatigue is real.

Strategy: This is a Black Friday deal that won’t stress out her wallet — or clutter her home. It’s an anti-Black Friday deal.

Results: 

• Single highest number of new digital clients acquired in any day in 2023,

• Highest day of acquisition in 19 months (since May 2022). We acquired more digital clients in the first 4 days of that week than in any single week since the end of June 2023.

• Had our best day on Meta all year by a long shot – 55% higher than our previous best day — with the paid ads for this campaign.