I’m a writer and brand strategist based in Los Angeles, CA. Like many of my peers, I got my start as a broke, hungry journalist. I interviewed musicians like Robyn and Freddie Gibbs. I wrote about teenage shoplifters (a story which inspired a Netflix show). I wrote about falafel tacos.

What drove me as a journalist, and what drives me now as brand strategist, is curiosity. I’m still a journalist in many ways — obsessed with research, obsessed with people, obsessed with telling compelling stories. I think a lot of marketing and advertising can feel divorced from the realities of everyday people — I write copy that feels human.

Want me to help you tell your story? Reach out to me at therwees@gmail.com.