Plan for more. Plan for bigger. Plan for better.
In January, women are thinking about their life goals, more so than any other time of the year. And more importantly, they're primed to take action on them. Our objective is to meet her in that moment with the right message, at the right time, with the right offering. Whatever her goals are in 2024, her first step is Ellevest.
Ellevest is positioned to help her plan for the abundance she deserves this year. No matter where she’s at in her financial journey, she deserves to not only dream big — but to actualize those dreams. This campaign introduces Ellevest as her financial partner for making it all happen.
Don’t just manifest your dreams. Plan for them.
(This was one of our highest-performing ads on Meta ever. I devised the strategy and wrote the script.)
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