Season: New Year 2024

Challenge: She’s being inundated with New Year messaging around goal-setting, and her post-holiday finances may not be in the best shape.

Strategy: Ellevest is positioned to help her plan for the abundance she deserves this year. No matter where she’s at in her financial journey, she deserves to not only dream big but to actualize those dreams.

Results:

• More than doubled the average number of daily new clients

• Produced one of our highest-performing ads on Meta ever (click play →)

• 39% increase in magazine traffic

• 86% increase in organic social traffic to marketing site

• 20% increase in newsletter CTR (1.99%)

• Record workshop signups - 6X higher than average